My Rewards

Joining forces with Paynetics, resulted in a pragmatic and efficient offering specifically designed for the needs of small and medium sized merchants.


My Rewards

What we did for My Rewards

POS infrastructure | Data analytics | Cashbacks

Client and Brief

My Rewards came from the position of running the largest multi-retailer loyalty program in the country to develop a product for the SME merchants.

My Rewards set itself the goal to help small and medium sized merchants to compete successfully with big franchises and chains by enabling them to run their own loyalty and reward programs. Most available solutions on the market were tailored to the requirements of big organizations and were therefore out of reach for smaller businesses: the offered solutions were too expensive as they required significant upfront investments and too complex to easily integrate.

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Our Strategy

Focus on the specific needs of the SME merchants

My Rewards

The Paynetics DNA is about providing end-to-end payment solutions to merchants and democratizing payments along the way. Paynetics has a deep understanding of the needs and pain points of the smaller merchants. Due to their similar missions the payment infrastructure of Paynetics proved to be the right foundation for My Rewards and they joined forces to customize a pragmatic and efficient offering specifically designed for the needs of small and medium sized merchants. The resulting solution is feature rich but requires no upfront investment from merchants. The payment capabilities of Paynetics enabled further enrichment of the product with targeted and configurable cashback programs, for both individual merchants and for coalition of merchants.

“The collaboration with My Reward was very important to us as it resulted in a product which fits perfectly with the mission of Paynetics to empower merchants and merge payments with loyalty”

My Rewards

Antonina Martinova

CEO @ Paynetics

The Impact

Increased client base with significant sales growth for enlisted merchants


Onboarded merchants


increase in sales for merchants

My Rewards was one of the first loyalty application on the Clover and Poynt markets. It has reached over 2000 merchants and has intermediated over 5 million transactions. It has run over 7,000 marketing campaigns with over 8 million SMSs sent.

The solution by My Rewards now gives merchants an average growth in sales of 10% and an average 15% increase in ticket size.

”Having access to the payment infrastructure of Paynetics was invaluable and allowed us to substantially shorten the time to market with our product.”


Desislava Dimitrova

CEO @ My rewards

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